In September 2024, HR teams and team leads started reaching out with the same question: Do you also build experiences for companies? We ignored it. We were deep in consumer mode, building infrastructure for our Experience Creators. B2B felt off. Too early, too corporate, too safe.

Over Christmas, we took our first real break since launching CNDO. That pause gave us perspective. We looked at the inbound again. Not as noise, but as signal. So in January, we took the calls. Not to pitch. To listen.

What we heard wasn’t about perks or employer branding. It was about connection. Or the lack of it. Teams weren’t struggling because of bad workflows. They were lonely. And loneliness is expensive. It kills energy, inflates churn, and stacks up sick days.

If we believe in human connection, how could we ignore the place where people spend most of their waking hours? For Gen Z and younger millennials, work is often the only anchor in a new city. Colleagues are the first real relationships they form.

So we started by doing what we already do for consumers. Using our Experience Creator network to bring energy into offices. After-work yoga. Monday morning breathwork. That led to Offsites. Not the boring kind. But immersive, locally-rooted, emotionally sharp team experiences. In April, we ran our first for Xentral. Since then, we’ve built the playbook, rolled out infrastructure in remote locations, and signed a pipeline of remote-first companies.

The model stays the same. We’re not organizing events. We’re empowering them, through the infrastructure we’ve built.

This is not a pivot. It’s a second channel. Consumer gave us reach. Corporate gives us depth. Both serve the same mission: bringing people together in real life.