What started with a rainy 5km run through Berlin in February 2024 quickly revealed a deeper truth: people aren’t looking for more digital noise or content. They’re looking for a reason to come together in the real world.

We tapped into that demand early, not by building an App, but rather by designing moments: physical, local, recurring. That created community from the ground up. What looked like an event was actually a prototype. Today, we’re Germany's biggest real-world sporting & wellness community.

We established a new kind of creator class: Experience Creators. These aren’t influencers, they’re local heroes who earn trust by showing up every week. People who don’t care about reach, but know how to hold space, build rituals, and lead people offline. We found them, trained them, and built the infrastructure to co-create experiences. That includes systems, tooling, brand, ops, and a network model that keeps quality high without central bottlenecks. Our approach isn’t to deliver experiences, it’s to enable them, at scale, without breaking what makes them meaningful.

Strategically, this unlocks a scalable, brand-powered network that lives offline but grows like a platform. On the surface, it’s community. Beneath it, it’s structured supply. And for brand partners, it’s a channel that combines authenticity, hyperlocal activation, and emotion in a way media can’t replicate.

We’ve worked with On, Adidas, Nespresso, Biotherm and more. Not because we sell attention, but because we move people in a way that builds brand equity.

246 experiences the first 4 months of 2025, 32 active experience creators, over 4.1 million impressions driven organically, and a growing base of members who keep coming back. What we’re building isn’t an event agency, it’s infrastructure for human connection. This will only accelerate as the digital world gets louder, lonelier, and less trusted. The playbook is in place. The demand is real. Now we have to scale the movement.